Doing What’s Best for Kids

General Administration AP 158: Corporate Identity


The Division’s corporate identity is one of the first points of contact that the public has with the Division. The organization’s corporate identity tells a lot about who we are as an organization and plays a key part in defining the Division to our publics. The corporate identity also establishes the ‘look and feel’ of who we are and what we represent. The Division’s corporate logo is an integral part of our corporate identity and aligns closely with the vision, mission, motto and belief statements in telling our story to broad public audiences.

A key measure in defining the success of the Division’s corporate identity is the extent to which we are able to achieve consistency across all communications and marketing platforms. Consistent execution of the Division’s corporate identity (including logo) will be necessary in all forms of print and digital communications, social media, web-based communication, corporate advertising, and building/vehicle signage.


  1. All representations of the Division’s corporate identity in any internal or external communications resource must follow the Division’s approved Graphic and Textual Standards for Corporate Identity (Appendix).
  2. The Communications Coordinator is responsible for ensuring the Division’s Graphic and Textual Standards for Corporate Identity are followed by the Division Office, Division schools and external third-party stakeholders.
  3. Various types of clothing or other items may be acquired by the Division in order to promote its image. These items may be provided as gifts or may be available for resale.